Once you have selected your artist and album you need to research who this artist's target audience are.
Remember that you are producing a promotional package for the release of an album and knowledge of who you are marketing the product to is essential. If you don't know who your target audience are, how can you produce a promotional package that is designed to appeal to them?
The starting point for this should be developing an understanding of the genre to which your artist belongs.
CLICK HERE to read a short article from The Balance which relates the importance of music genre.
CLICK HERE to read an article from diymusician.
You need to have some research evidence of who you will be marketing your artist's album to GENERALLY before then creating a specific profile for an individual member of your target audience such as this:
When you then move forwards into planning stages you can keep asking yourself the question "Would this appeal to Sophie?"
Remember that you are producing a promotional package for the release of an album and knowledge of who you are marketing the product to is essential. If you don't know who your target audience are, how can you produce a promotional package that is designed to appeal to them?
The starting point for this should be developing an understanding of the genre to which your artist belongs.
CLICK HERE to read a short article from The Balance which relates the importance of music genre.
CLICK HERE to read an article from diymusician.
You need to have some research evidence of who you will be marketing your artist's album to GENERALLY before then creating a specific profile for an individual member of your target audience such as this:
When you then move forwards into planning stages you can keep asking yourself the question "Would this appeal to Sophie?"
