Final Things To Do

1. Ensure all that your final post(s) on your blog contains the following things in the following order:

Completed Music Video
Jpeg of completed CDD
Jpeg of Completed MMA
Evaluation questions 

2. Check other posts are in the correct order - there should be a logical sequence of research and planning. 

3. Delete the link to my blog

4. Delete the link to any exemplar blogs if you have added

5. Change the date stamp

A2 Evaluation Questions

In the evaluation the following four questions must be addressed:

• In what ways do your music video, CDD and MMA use, develop or challenge forms and conventions of real music videos, CDDs and MMAs?
  
• How effective is the combination of your music video and ancillary texts?
  
• What have you learned from your audience feedback?
  
• How did you use media technologies in the construction and research, planning and evaluation stages? 
  

We Heart Pop Magazine

Click Here for the website

This magazine covers a range of pop music and markets itself as follows:

"We Love Pop is a monthly mag for pop loving teenagers, or anyone with very good tastes in magazines.

We have the best free gifts, the funniest interviews, the coolest fashion, ten gorgeous posters each time, a different celebrity agony aunt every issue and loads more general pop amazingness that you won’t find anywhere else."

Before planning our own advertisement for Lunchmoney Lewis' album, we carried out some research into existing music magazine adevrtisements for other pop albums.

Beyonce's advertisement uses the image used on the album cover so that people will recognise this in store. it uses an interesting and sexy image to get across the feel of the album. as beyonce is a well known artist her name is in bold and white letters so that is stands out but is not a highlighted part of the advert as the target market for the CD will already be aware from the picture. the release date of the CD is in large bold white lettering against a black background, this brings the focus mainly to the writting, as beyonce already has a massive fan base, the release date is the most important part of the advert as people will make sure to take note of this. the album cover uses simple colours in order to maintian the focus on the release date of the album.

This advert for Katy Perry's first album "One Of The Boys" includes a photograph of her which covers the page. The album cover shown on the right also uses photos in a similar location, making the connection between the two. The photograph on the advert shows her in a domestic garden setting including a paddling pool and rubber ducks, this represents Katy Perry as a quirky and fun person which is then reflects in her music and music videos. The fonts used for her name are the same in both the album cover and the advertisement. All other text is in white so that the important information stands out against the background. It includes her first number one song advertised on the front (the unique selling point for the album) so the audience can make a connection between her album and the song. By having the date it is released, buyers will know when it will be available, enabling them to take note for future reference. 





Madonna's advertisment also features the picture used for her album cover so that is is easily recognised. the picture has been edited so that is high high saturation so that the colours stand out and is made up of smaller images of her inside a larger image. these are images frmo all different stages of Madonna's career and is vibrant and interesting, which catches peoples attention. there are then white strippes at the bottom with black writting saying important information such as the release date and what it contains, putting it on to a white backgrounds makes the writting stand out and easier to read but it does not take the focus away from the image and the large bold name at the top which is done in the same style. it is simple and to the point but is also interesting to look at.




This advert for Gwen Stefani's Album is typical of a magazine advert for an album since it includes many of the conventions that are often used. The main focus is the photograph in the centre of the advert. Her name shows the sophistication of the album as it is in large gold lettering, but is simplified as it is surrounded by similar colouring. The text below the artist name is the album name followed by two of her most popular songs on the album (highlighting its selling point). The background of the image has been manipulated in order to make the overall appearance more interesting rather then Gwen just posing on a throne, it also help to maintain the focus on the woman and not the overall picture. This also enhances the abstract appearance, this again pulls together the advert and album. It also contains a smaller photograph of her album in the left hand corner, the similarity of image use and colour helps to make the connection and get the album artwork available to the audience so that they will recognise more easily in shops. By including the "Target" logo, it displays the availability of outlets that the audience can buy the album from.

Planning : Casting / Locations / Costume / Props / Camera Equipment / Lighting / Shot List / Filming Schedule

Once you have completed the work set out below, you need to manage your own time in order to complete all of the following by the start of Term 3.

Each stage below is part of your planning evidence and must be detailed in a separate post.


Planning : Casting

This post should clearly evidence the casting of performers for your music video.

You should include video evidence of actors 'performing' so that a clear sense of their suitability can be seen.

Evidence of Level 4 planning for this aspect can be found by CLICKING HERE and HERE

Planning : Filming Locations

This post should clearly evidence the choice of locations for your music video.

You should include still image and video footage of the locations you consider. 

Evidence of Level 2 planning for this aspect can be found by CLICKING HERE - why do you think this evidence is only Level 2? What could you do to ensure that it moves beyond BASIC and into GOOD (level 3) or EXCELLENT (Level 4)?

Planning : Costume 

This post should clearly evidence the consideration of costume worn by the performers in your music video.

You should include a clear explanation of how your costume choices reflect the artist's style and the genre of music into which the song falls.

Evidence of Level 4 planning for this aspect can be found by CLICKING HERE

Planning : Props 

This post should clearly evidence the consideration of how props will be used in your music video.

Evidence of Level 4 planning for this aspect can be found by CLICKING HERE

Planning : Camera Equipment

This post should clearly evidence the planning of camera equipment for your music video.

We have a range of cameras available. You need to record test footage with these which shows that you have practised using the camera equipment before it comes to the actual filming for your music video.

You need to include photos of the equipment and of you using it.

Evidence of Level 4 planning for this aspect can be found by CLICKING HERE.

Planning : Lighting 

This post should clearly evidence the consideration of lighting for your music video.

You should show thought about the need for lighting or, if there is no need, why this is the case.

Evidence of Level 4 planning for this aspect can be found by CLICKING HERE

Planning : Shot List

You must produce a shot list which clearly shows what footage will be needed during the filming stage.

You can see a completed shot list for the music video 'Selfies' produced by Evie Brudenall by CLICKING HERE

Planning : Filming Schedule

Once everything else above is completed you are in the position of being able to produce a filming schedule.

The filming schedule draws things together and can be used as a tool to ensure that you have everything you need to be able to film successfully.

Planning : Audience Feedback

Once you have created your animatic, you need to obtain some audience feedback regarding the ideas that you have BEFORE moving any further forwards.

Show your animatic to members of your identified target audience and record their feedback in some way.

This could be via a survey or through 1:1 or group conversations.

Create a post titled Planning : Audience Feedback and record details of what you did and the feedback that you received.

You should also show some sense of reflection regarding the feedback that you receive. Is it going to make you change your ideas for your music video in any way? How helpful did you find the observations made by members of your target audience?

Planning : Storyboard and Animatic

Once you have a clear idea for your music video you need to produce a storyboard for it.

Once you have completed your storyboard, take photographs of each panel and save these to your Mac.

These need to be imported into Adobe Premiere Pro, together with an MP3 of your chosen song, in order to create an animatic for your music video.

When you are editing your animatic, you MUST take screen shots of the construction process along the way. You will need these at a later point.

Once you have edited your animatic you need to export it and upload it to Youtube.

Here are some examples of A grade animatics, together with the finished music videos, created by students in previous years.

Evie Brudenall







Panashe Charamba






Create a post titled Planning : Storyboarding and Animatic in which you do the following:

1. Explain the process that you followed to produce the storyboard panels.
2. Include images of these as evidence - the more the better.
3. Explain the process of creating the animatic - use the screen shots you took along the way to act as further supporting evidence.
4. Embed your animatic via Youtube.

This post must be detailed and contain careful explanation of your workflow up to and including the creation of the final animatic.

Planning : Are You Up To date?

The screenshot below shows the tasks you should have evidence of on your blog by the estate of today's lesson EXCEPT the storyboard animatic which I will discuss with you today.



The first thing to reflect upon is "Are you up to date?"

It is Parents' Evening this Thursday and I do not want to have to upset any of your parents by telling them that you have not been completing the work you have been set!

You will be given a Coursework Checkpoint sheet to complete in today's lesson.