Planning : Initial Ideas

Once you have completed all of the previous research tasks you can start to move into the planning stage for your music video.

This doesn't mean that you won't do any more research but your focus will shift from looking at existing products to planning your own.

Create a post with the same title as this one and present your initial ideas for your music video in a format which is engaging and makes use of new technologies.

You need to show evidence of where you have drawn inspiration from (existing videos) and how your ideas reflect your target audience in some way.

You should not be presenting 'the 'idea' for your music video but rather a range of different ideas that you will be using as your starting point.

Make a note to yourself to add Promonews  and  Video Static to your list of favourite websites.

Both sites carry lots of really useful information about music videos and they are really worth following on Twitter. Take a peek around their websites to see the range of stuff they have available.

My advice would be to look at lots of these videos and, if you see something that you like or a particular technique that intrigues you, embed that video into your blog for future reference.

Research : Who Are My Target Audience?

Once you have selected your artist and album you need to research who this artist's target audience are.

Remember that you are producing a promotional package for the release of an album and knowledge of who you are marketing the product to is essential. If you don't know who your target audience are, how can you produce a promotional package that is designed to appeal to them?

The starting point for this should be developing an understanding of the genre to which your artist belongs.

CLICK HERE to read a short article from The Balance which relates the importance of music genre.

CLICK HERE to read an article from diymusician.

You need to have some research evidence of who you will be marketing your artist's album to GENERALLY before then creating a specific profile for an individual member of your target audience such as this:

When you then move forwards into planning stages you can keep asking yourself the question "Would this appeal to Sophie?"

Advanced Portfolio Workflow to 31st October

This week you have been introduced to the stages of research and planing which need to be completed by Monday 31st October.

These stages are summarised below.

Suggestions relating to how to complete each stage will be provided in following posts here on my blog.

We also discussed how the biggest barrier to your learning and achievement is probably your mindset.

One person in the group said "I feel excited about doing this because I already have some ideas and can't wait to create them' whereas someone else felt "stressed as I'm worried I might not be able to finish it."

Read through the 10 Growth Mindset statements below to help you try to change the way you approach work that you are given.